{"id":11,"date":"2025-12-26T19:34:13","date_gmt":"2025-12-26T18:34:13","guid":{"rendered":"https:\/\/difywear.com\/?page_id=11"},"modified":"2026-06-07T13:52:09","modified_gmt":"2026-06-07T12:52:09","slug":"quienes-somos","status":"publish","type":"page","link":"https:\/\/difywear.com\/quienes-somos\/","title":{"rendered":"Sobre DIFY"},"content":{"rendered":"<style>.kb-row-layout-id11_4c7f71-a9 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id11_4c7f71-a9 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id11_4c7f71-a9 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id11_4c7f71-a9 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id11_4c7f71-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id11_4c7f71-a9 > .kt-row-column-wrap{grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id11_4c7f71-a9 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column11_ae9b64-c6 > .kt-inside-inner-col,.kadence-column11_ae9b64-c6 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column11_ae9b64-c6 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column11_ae9b64-c6 > .kt-inside-inner-col{flex-direction:column;}.kadence-column11_ae9b64-c6 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column11_ae9b64-c6 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column11_ae9b64-c6{position:relative;}@media all and (max-width: 1024px){.kadence-column11_ae9b64-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column11_ae9b64-c6 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}.kadence-column11_ae9b64-c6 {margin-top: -7rem;}<\/style>\n<div class=\"wp-block-kadence-column kadence-column11_ae9b64-c6\"><div class=\"kt-inside-inner-col\">\n<style data-wp-block-html=\"css\">\n\/* SOBRE DIFY - Dise\u00f1o interno sin tocar margen superior global *\/\n\n.page-id-11 .dify-about-page,\n.page-id-11 .dify-about-page * {\n  font-family: Inter, Helvetica, Arial, sans-serif !important;\n}\n\n.dify-about-page {\n  max-width: 1180px;\n  margin: 0 auto;\n  padding: 96px 24px;\n  color: #111;\n}\n\n.dify-about-hero {\n  margin-bottom: 80px;\n}\n\n.dify-eyebrow {\n  text-transform: uppercase;\n  letter-spacing: 0.14em;\n  font-size: 13px;\n  font-weight: 700;\n  margin: 0 0 24px 0;\n}\n\n.dify-about-hero h1 {\n  max-width: 980px;\n  font-size: clamp(44px, 7vw, 96px);\n  line-height: 0.95;\n  letter-spacing: -0.055em;\n  margin: 0;\n  font-weight: 800;\n}\n\n.dify-about-intro {\n  max-width: 760px;\n  margin-bottom: 96px;\n}\n\n.dify-about-intro p {\n  font-size: clamp(18px, 2vw, 24px);\n  line-height: 1.5;\n  margin: 0 0 28px 0;\n}\n\n.dify-about-grid {\n  display: grid;\n  grid-template-columns: repeat(3, 1fr);\n  gap: 1px;\n  background: #111;\n  margin-bottom: 96px;\n}\n\n.dify-about-card {\n  background: #fff;\n  padding: 40px;\n  min-height: 320px;\n}\n\n.dify-about-card span {\n  display: block;\n  font-size: 13px;\n  letter-spacing: 0.12em;\n  font-weight: 700;\n  margin-bottom: 80px;\n  color: #666;\n}\n\n.dify-about-card h2 {\n  font-size: 32px;\n  line-height: 1;\n  letter-spacing: -0.03em;\n  margin: 0 0 20px 0;\n  font-weight: 800;\n}\n\n.dify-about-card p {\n  font-size: 16px;\n  line-height: 1.6;\n  color: #333;\n  margin: 0;\n}\n\n.dify-about-statement {\n  border-top: 1px solid #111;\n  padding-top: 48px;\n}\n\n.dify-about-statement h2 {\n  font-size: clamp(40px, 6vw, 80px);\n  line-height: 0.95;\n  letter-spacing: -0.05em;\n  margin: 0 0 24px 0;\n  font-weight: 800;\n}\n\n.dify-about-statement p {\n  font-size: 20px;\n  line-height: 1.5;\n  max-width: 560px;\n  margin: 0;\n}\n\n@media (max-width: 768px) {\n  .dify-about-page {\n    padding: 64px 20px;\n  }\n\n  .dify-about-hero {\n    margin-bottom: 56px;\n  }\n\n  .dify-about-intro {\n    margin-bottom: 64px;\n  }\n\n  .dify-about-grid {\n    grid-template-columns: 1fr;\n    margin-bottom: 64px;\n  }\n\n  .dify-about-card {\n    min-height: auto;\n    padding: 32px 24px;\n  }\n\n  .dify-about-card span {\n    margin-bottom: 48px;\n  }\n}\n<\/style>\n\n<section class=\"dify-about-page\">\n\n  <div class=\"dify-about-hero\">\n    <p class=\"dify-eyebrow\">DIFY<\/p>\n    <h1>Do It For Yourself.<\/h1>\n  <\/div>\n\n  <div class=\"dify-about-intro\">\n    <p>DIFY nace de una idea sencilla: hacer las cosas por uno mismo, incluso cuando nadie alrededor parece entenderlas.<\/p>\n\n    <p>Su nombre significa <strong>Do It For Yourself<\/strong>. Una frase que resume una forma de crear, vestir y vivir la cultura desde la independencia, la constancia y la identidad propia.<\/p>\n\n    <p>Durante a\u00f1os, muchas disciplinas nacidas fuera de los espacios convencionales han sido vistas desde la distancia, la burla o la incomprensi\u00f3n. Pero quienes realmente aman algo no lo hacen para encajar. Lo hacen porque forma parte de ellos.<\/p>\n  <\/div>\n\n  <div class=\"dify-about-grid\">\n\n    <div class=\"dify-about-card\">\n      <span>01<\/span>\n      <h2>Origen<\/h2>\n      <p>DIFY nace desde esa necesidad de seguir creando aunque el entorno no siempre acompa\u00f1e. Desde la m\u00fasica, la escena independiente y la gente que construye su propio camino.<\/p>\n    <\/div>\n\n    <div class=\"dify-about-card\">\n      <span>02<\/span>\n      <h2>Identidad<\/h2>\n      <p>La marca representa a quienes hacen las cosas por convicci\u00f3n, no por aprobaci\u00f3n. Personas que sostienen lo que aman incluso cuando todav\u00eda no tiene reconocimiento.<\/p>\n    <\/div>\n\n    <div class=\"dify-about-card\">\n      <span>03<\/span>\n      <h2>Producto<\/h2>\n      <p>Drops limitados y essentials pensados desde una est\u00e9tica limpia, cuidada y directa. Prendas con intenci\u00f3n, vinculadas a una forma real de entender la cultura.<\/p>\n    <\/div>\n\n  <\/div>\n\n  <div class=\"dify-about-statement\">\n    <h2>Para quienes siguen.<\/h2>\n    <p>Para quienes no frenan aunque su entorno no les apoye. Para quienes hacen las cosas por s\u00ed mismos, no para agradar a los dem\u00e1s.<\/p>\n  <\/div>\n\n<\/section>\n<\/div><\/div>\n\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>DIFY Do It For Yourself. DIFY nace de una idea sencilla: hacer las cosas por uno mismo, incluso cuando nadie alrededor parece entenderlas. Su nombre significa Do It For Yourself. Una frase que resume una forma de crear, vestir y vivir la cultura desde la independencia, la constancia y la identidad propia. Durante a\u00f1os, muchas&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_kad_post_transparent":"default","_kad_post_title":"default","_kad_post_layout":"default","_kad_post_sidebar_id":"","_kad_post_content_style":"default","_kad_post_vertical_padding":"default","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"class_list":["post-11","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/pages\/11","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/comments?post=11"}],"version-history":[{"count":15,"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/pages\/11\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/pages\/11\/revisions\/270"}],"wp:attachment":[{"href":"https:\/\/difywear.com\/wp-json\/wp\/v2\/media?parent=11"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}